Alexander

So how does one goes from being a fragrance entusiast to having his own perfume brand? Alexander grew up in a small town of Simrishamn situated at the southeastern tip of Sweden. He always had a big interest and fascination for scents and fragrances. Around 2016 he started to explore more niche fragrances and a whole new world opend up. In the begining of 2020 he come in contact with the perfumer Sfean J.A. He and Alexander quickly become close friends not olnly for their common passion for perfume. But the idea of ALEXANDER brand started to take form. With Alexanders ideas and Sfeans experience they started to create the fragrances that is ALEXANDER today. The vision is to give the world a little bit of Sweden captured in a perfume bottle. Alexander is a new fragrance brand. Designer Alexander has 10 perfumes in our fragrance base all launched in 2020.