DI SER

DI SER was established in 1999 and is divided into two sections, the pharmacy called Essentia Ltd. and the research and development section called Luz research Inc. At the present brand creates and sells herbs and medicines, natural and organic cosmetics, organic health foods, and perfumes. DI SER uses only natural ingredients that have been gathered in Japan and other countries around the world. In order to bring out the original character of each flower or wood, the aromatic oils are combined gently one by one. The brand's logo shows a lotus flower reflected on the water which symbolizes the seen and unseen of this world and the world beyond. Designer DI SER has 29 perfumes in our fragrance base. The earliest edition was created in 2000 and the newest is from 2024. DI SER fragrances were made in collaboration with perfumers Yasuyuki Shinohara and Rajesh Balkrishnan.