Fred Segal

Fred Segal is an iconic Los Angeles-based fashion retailer famous for its trendsetting hip and eclectic vibe. The first store was opened by Fred Segal in the 1960s and is notable for being the first store to offer only jeans. The offering expanded over the years into a new retail model in which separate departments within the store's premises were owned and operated by individual franchise holders. Clothing, shoes, cosmetics, home goods and restaurants were eventually housed under the Fred Segal moniker and rooftop. Fred Segal's legacy as a hip tastemaker continues with the two retail locations in Hollywood and Santa Monica and a recent expansion to e-commerce in 2015. Fred Segal is a new fragrance brand. Designer Fred Segal has 10 perfumes in our fragrance base all launched in 2015.