Infiniment Coty Paris

Coty, renowned for its mainstream beauty and fragrance brands, as well as its nearly 120-year-old perfume heritage, is gearing up for a significant release in 2024: the Infiniment Coty Paris niche perfume project. The Infiniment Coty Paris collection, spearheaded by CEO Sue Y Nabi and businessman Nicolas Vu, founders of the Orveda skincare brand, features 14 fragrances utilizing Molecular Aura technology for a unique scent experience. The bottles are designed to be refillable, stackable, and reusable, with packaging reflecting the letter 'i'. Launched in Paris in 1904, Coty revolutionized modern perfumery with its avant-garde formulations, packaging, and marketing strategies. Infiniment Coty Paris promises to revolutionize high-end fragrances similar to Orveda's impact on skincare. With patents pending for both formulation and packaging, the brand aims to merge beauty, science, and art in a groundbreaking manner. Sue Y. Nabi, Coty's CEO, along with co-founder Nicolas Vu, envisions Infiniment Coty Paris as a game-changer in the perfume industry, marking a natural evolution for Coty with more exciting developments on the horizon. Infiniment Coty Paris is a new fragrance brand. Designer Infiniment Coty Paris has 15 perfumes in our fragrance base all launched in 2024. Infiniment Coty Paris fragrances were made in collaboration with perfumers Fabrice Pellegrin, Dora Baghriche, Nathalie Lorson, Alberto Morillas, Honorine Blanc, Pierre Negrin and Marie Salamagne.