Liu Jo

Liu Jo is an Italian fashion design house founded in 1995. Liu Jo was born in the mid-nineties in Carpi, the Italian district of excellence for knitwear, from Marco Marchi's desire to create a brand that could reflect his ideal vision: celebrating female beauty through women empowerment. In all these years, Liu Jo has always remained faithful to her initial vision, and today, even more so she wants to be the spokesperson for essential values such as free self-expression, as a portrait of a current, identity-based fashion. Today, based on a multi-brand strategy that includes a complete range of outfits, Liu Jo is sold in 45 countries through a distribution network of nearly 390 single-brand stores and around 5,940 multi-brand stores worldwide. Designer Liu Jo has 15 perfumes in our fragrance base. Liu Jo is a new fragrance brand. The earliest edition was created in 2014 and the newest is from 2023. Liu Jo fragrances were made in collaboration with perfumers Alienor Massenet and Angeline Poubeau Leporini.