Mine Perfume Lab

"Mine Perfume Lab represents contemporaneity in the manufacture of fragrances, a new “democratic” way of conceiving handmade perfumes. Mine Perfume Lab comes from an idea from Massimo and Maria Annunziata, a couple of Italian entrepreneurs who in 2010 decided to develop their own idea of contemporary perfume. The genesis of the project lasted 7 years, until the creation of Smell Zero Zero srl and the foundation of the brand in August 2017. To all the infinite possible definitions of the perfume, we have only added our language, simplicity. The entire Mine Perfume Lab collection smells simply like what is indicated on the label. In fact, the fragrances are named with the main ingredient, so the consumer can be directed to their choice in a conscious way. “Mine” conveys naturalness and quality, privileges the consumer who decides to wear a truly unique, “handmade” and totally artisanal product. Every single perfume is made and packaged by hand, one at a time. The Mine Perfume Lab fragrance range comeswith three intentions: - To complete the olfactory pyramid, giving the consumer the opportunity to choose their own fragrance. - To bring the concept of perfume back to the essential, presenting simple and classic traditional fragrances, offered with a taste of the contemporary. - To mix fragrances with natural ingredients by hand, without industrial processes. Without parabens, without preservatives, without glycerine or dyes. All products have a high concentration of essence and are “Vegan” as they do not contain animal derivatives and are not tested on animals. Only some fragrances derive from essences synthesised from raw natural materials, as in the case of resins." - a note from the brand. Designer Mine Perfume Lab has 57 perfumes in our fragrance base. Mine Perfume Lab is a new fragrance brand. The earliest edition was created in 2012 and the newest is from 2024.