Oriza L. Legrand

House Oriza L. Legrand was, in the XIX century, the provisioner of the royal courts of France, England, Italy and Russia. For example, for the Russian imperial court were created Aux Violettes du Czar (1862), Violettes du Czar pour le Mouchoir (1896, on the photo), Doubles Violettes du Czar (1900) and Parfum de l'Aigle Russe (1907). The name of the perfume House is the combination of two names: Maison Oriza and L. Legrand. Maison Oriza was founded by the famous royal perfumer Jean-Louis Fargeon in 1720. The name Oriza is a game of words “or” (gold) and “riz” (rice). The last means the rice powder for wigs and makeup. Louis Legrand bought it in 1811 from the heirs of the famous perfumer along with archives of perfumes and cosmetics and opened his shop on the Rue Saint-Honore. Half a century later, in 1860, he gave it to his more young and active partner Antonin Raynaud. Under the guidance of Antonin Raynaud in 1879 the company released the world's first perfume line, Parfumerie Oriza, in which each perfume were accompanied with cosmetic products with the same name and design of package. Nowadays such step it is obvious to marketers, but in 1879 Raynaud was a pioneer ahead , Houbigant, Lubin and others. The success of this line has led Reynaud to the idea to assign to the company name Oriza L. Legrand. In 1887 the company Oriza L. Legrand patented and produced the world's first solid perfume (Essence Oriza Solidifiee). Whole manufacture, from the distillation and maceration of perfume ingredients to labeling, from soap making to grinding rice for powder, was concentrated at a factory in Levallois-Perret. In spring 1890, when almost in every arrondissement in Paris was perfume market, where it was possible to buy fine perfumes cheaper (Sound familiar?), company Oriza L. Legrand launches new luxury store on Place de la Madeleine, showing its course to true luxury. Company Oriza L. Legrand has successfully participated in international exhibitions and has been regularly awarded with prizes and medals, from the bronze medal at the Universal Exhibition in Paris (1867) to the Grand Prix there in 1900. From the mid XIX century the company collaborates with crystal makers of Baccarat, which created not only perfume bottles for royalty, but also a few genuine masterpieces from crystal. Following the fashion trends of the time, the company has created few violet fragrances (see above), amber fragrances Fin Comme l'Ambre (1913) and L `Ambre (1920), chypre fragrance Chypre Mousse (1920) and oriental fragrances Kadidja (1920) and Venise (1925 ). But let's get back in nowadays to see the reviving of Oriza L. Legrand perfumes. There are four fragrances and they have the same names as the fragrances, created in the early twentieth century: Relique D'Amour (1900), Rêve d'Ossian (1905), Oeillet Louis XV (1909) and Déjà Le Printemps (1920). Designer Oriza L. Legrand has 30 perfumes in our fragrance base. Oriza L. Legrand is an old perfume house. The earliest edition was created in 1909 and the newest is from 2023. The nose who worked on the fragrances is Hugo Lambert.