Phlur

Phlur is an American niche brand that was founded by Eric Korman, the former president of global e-commerce for Ralph Lauren. The brand creates sustainable, fragrances that transform everyday moments into memories. Fragrances should be enjoyed and tried on skin. Phlur works closely with its partners to ensure its products and processes are as ecological and deliberate as possible. The name Phlur is a play on the French “fleur” and the pH level of skin. Designer Phlur has 27 perfumes in our fragrance base. Phlur is a new fragrance brand. The earliest edition was created in 2016 and the newest is from 2024. Phlur fragrances were made in collaboration with perfumers Donna Ramanauskas, Nathalie Benareau, Gino Percontino, Jérôme Epinette, Frank Voelkl, David Apel, Constance Georges-Picot, Ralf Schwieger, Honorine Blanc, Greg Husar, Robert Gaudelli, Gabriela Chelariu and Clement Gavarry.