Replay

REPLAY is the Italian denim and smart casualwear brand that brings all over the world its authentic and contemporary style. It was established in 1981. Replay takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match. This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist. Designer Replay has 43 perfumes in our fragrance base. Replay is a new fragrance brand. The earliest edition was created in 2008 and the newest is from 2024. Replay fragrances were made in collaboration with perfumers Ilias Ermenidis, Richard Herpin, Guillaume Flavigny, Amelie Jacquin, Maurizio Cerizza and Luca Maffei.