Shay & Blue London

Dom De Vetta founded Shay & Blue Limited in London in 2012. He is a veteran of quality fragrance, and a seeker of the finest talent in perfumery. Dom has spent most of his twenty-year career in the world of perfume. He is a former Senior Vice President at Chanel, and was the Global General Manager of Jo Malone London. Julie Massé is Shay & Blue’s perfumer, also known as 'the nose'. For Shay & Blue’s founder, Dom De Vetta, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie. Designer Shay & Blue London has 35 perfumes in our fragrance base. Shay & Blue London is a new fragrance brand. The earliest edition was created in 2013 and the newest is from 2023. Shay & Blue London fragrances were made in collaboration with perfumers Julie Massé, Dom De Vetta and Alienor Massenet.